Meiji Yasuda "Kenkatsu Park"

Meiji Yasuda “Kenkatsu Park” (“kenkatsu” means health-promoting activities) is a park that Meiji Yasuda Life Insurance Company will set up at the GREEN×EXPO 2027 venue. One of the Expo Association’s sponsor partner contents, it aims to be a “third place” (a place other than home or work where people gather and relax) where visitors can experience health and the charms of Japan’s regions. Its main event is “Minna no Bon Odori” (Bon Odori for Everyone), a circle dance that brings together people across regions, generations, and nationalities.

Highlights and exhibits

The special website introduces five program pillars (as of October 2026):

• Minna no Bon Odori: A hands-on dance program planned every weekend, featuring traditional bon odori from around Japan as well as J-POP, anime, and Western music. The emphasis is on joining the circle rather than just watching. Dance groups will be recruited from each region through municipalities that have partnership agreements with Meiji Yasuda (announced September 8, 2026).
• Health: “Meiji Yasuda Health Checks” using advanced equipment let visitors easily learn about their health condition and disease risks.
• Regional ties: Local product fairs and other events with regions across Japan, not only Yokohama.
• Sports: Events such as soccer and golf that people of all generations can enjoy while moving their bodies.
• Festive atmosphere: Public viewings on a large screen, food trucks, and hands-on events, such as shaved-ice events, that convey traditional Japanese culture.

The park map in the September 8 release shows a North Park Area and a South Park Area with a health check booth, space for local products and workshops, food trucks, a large screen, and a yagura (the raised stage used for bon odori).

About the exhibitor

Meiji Yasuda is a Platinum Partner (project sponsorship of ¥500 million or more) in the “liveliness creation” project. According to the special website, this is the company’s first time taking part in an expo on its own. The park will host events linked to its two flagship programs for community health and local vitality, drawing on its network with more than 1,100 municipalities. When it first announced the sponsorship in October 2025, Meiji Yasuda said the park would symbolize Yokohama’s idea of “park administration created together with citizens” and would take heat countermeasures into account.

Timeline

• Oct 29, 2025: Sponsorship as a Platinum Partner announced, with a plan to create a park that serves as a third place for local residents (Meiji Yasuda / association)
• Mar 19, 2026: The association’s one-year-to-go update introduced the name and an outline with events showcasing traditions and culture from across Japan (association)
• Sep 8, 2026: “Minna no Bon Odori” announced; special website launched with a concept video and a bon odori trailer (Meiji Yasuda)
• Sep 8, 2026: A bon odori trial event was held at the newly opened Meiji Yasuda Village Yokohama (Kanagawa Ward, Yokohama). President Hideki Nagashima, the association’s Secretary General Masato Kawamura, four exclusive models of the magazine “nicola,” and the official mascot Tunku Tunku took part, and participants danced “Tanko Bushi” and “Yokohama Arameya Ondo” with instruction from the Japan Bon Odori Association (Yokohama Keizai Shimbun / Town News)

Social media

Meiji Yasuda has posted a concept video and a “Minna no Bon Odori” trailer on its special website. On X, many posts after the September 8 announcement shared the plan for weekly bon odori at the Expo, and several voices said they look forward to dancing there or hope it will be lively (as of October 2026).

Before you go

• Location: The venue map on Meiji Yasuda’s special website (the official map provided by the association) marks a spot at the southeastern edge of Kids Village, west of the Theme Pavilion.
• Bon odori schedule: Planned “every weekend”; times, participating groups, and how to join have not been announced (as of October 2026).
• Reservations: Not announced (as of October 2026).
• Heat: The October 2025 announcement said the park would take heat countermeasures into account; specific facilities have not been announced.

Sources

• Expo Association: sponsor partner contents (Japanese) (checked 2026-10-04)
• Meiji Yasuda “Kenkatsu Park” special website (Japanese) (checked 2026-10-04)
• Meiji Yasuda news release, Oct 29, 2025 (Japanese) (checked 2026-10-04)
• Meiji Yasuda news release, Sep 8, 2026 (Japanese) (checked 2026-10-04)
• Expo Association, Oct 29, 2025: 500 days to go, major project sponsors (PR TIMES, Japanese) (checked 2026-10-04)
• Expo Association, Mar 19, 2026: one year to go (Japanese) (checked 2026-10-04)
• Expo Association: sponsorship (Japanese) (checked 2026-10-04)
• Yokohama Keizai Shimbun, Sep 10, 2026 (Japanese) (checked 2026-10-04)
• Town News Kanagawa Ward edition, Sep 17, 2026 (Japanese) (checked 2026-10-04)

Note: exhibits and highlights will be updated as official announcements are made.